Career Highlights: Salesforce

During my 5 years at Salesforce, we were able to grow a small creative team of 40 into a sprawling in-house agency of 250. With 3 of those years spent managing the Brand Innovation Group, I and the Creative Directors had the insanely unique experience of helping to define and shape a (at the time) 17-year old brand, and push the company into being atruly design-led organization. Although it is so hard to pick, here are just a few of my absolute favorite projects.

CCO John Zissimos with author Doug Dorst

Architect Chad Oppenheim

CCO John Zissimos with Brian Collins (Founder of WE ARE COLLINS), Louis Rossetto (Founder of Wired, TCHO), and Peter Schwartz (Salesforce)

Jessica Green, Engineer and Ecologist

Doug Dorst, Author of "S."

Automotive Designer J Mays

Louis Rossetto, founder of Wired and TCHO

SALESFORCE DESIGN LEADERSHIP CONFERENCE

OVERVIEW: The Design Leadership Conference was an annual conference that brought together +350 global creatives to discuss trending topics in design, keynoted by some of the most influential thought leaders across industries. Over three years, we welcomed incredible speakers such as architect Chad Oppenheim, automotive designer J Mays, Founder of Wired Magazine Louis Rossetto, 3% Founder Kat Gordon, and author Doug Dorst.

MY RESPONSIBILITIES: strategic event planning; speaker and vendor reach-out and management; budget management; creative project management of all event deliverables, inc. website, email, live broadcast, film/photography, swag, and signage

SUCCESS: 350 unique attendees per year; 98% satisfaction rating on internal surveys (check out one of the former event sites at worldinterrupted.com)

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Brand Guidelines

OVERVIEW: Historically, Salesforce had no formal brand guidelines to help to establish and unify the identity for global marketing agencies and teams alike. In 2017, the identity was also in need of a refresh to align with the new Trailblazer messaging. Our brand innovation team led the charge on creating the first-ever brand guidelines, refreshing the identity to align to the new brand direction, and also spearheading the first-ever global agency training days.

MY RESPONSIBILITIES: co-author brand guidelines; project management of brand identity refresh and guidelines creation; manage internal rollout and comms inc. day-to-day online community engagement and support; develop and lead agency and employee training

SUCCESS: distribution to 20k global employees; built and managed a community of 6k employees; 20+ global agencies trained

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Salesforce swag store

OVERVIEW: Our brand team launched the first-ever official global swag program at Salesforce. This program was designed to service employees, partners, and customers who wanted to purchase branded items, but needed an on-brand, efficient, and reliable way to do so.

MY RESPONSIBILITIES: global vendor RFP; vendor management; merchandising strategy; authored swag brand guidelines; project management for website redesign including development, copy and photography; lead quarterly business reviews

SUCCESS: increase of sales by 50% in the first quarter of launch; maintained steady sales over the following year with a 50/50 split of employee / non-employee purchases (check it out at salesforcestore.com)

Salesforce films app

OVERVIEW: The Salesforce Films App was an internal sales tool that housed Salesforce's world-class films and demos. The intention of the tool was to support sales teams in closing deals and up-selling customers by sharing the stories of customers just like them.

MY RESPONSIBILITIES: product management inc. defining user journeys, content tagging system, and content management; developed training materials and led training for internal sales and marketing teams; marketing management; community management

SUCCESS: built a community of 3k employees; 3 new films/demos added monthly; case question close rate of 100%

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OVERVIEW: our team was tasked with creating geo-targeted brand campaigns in order to drive local brand awareness. With Chicago as a pilot, we ran an 8-week campaign that included print, OOH, digital, radio, and experiential. After proven ROI in Chicago, global teams were inspired to repurpose and tailor the creative and messaging to run their own local brand awareness campaigns.

MY RESPONSIBILITIES: creative project management inc. campaign film/photography, website, experiential and media deliverables; media management; budget and agency management; customer management for storytelling

SUCCESS: increase in aided brand awareness; sales lift in-region; positive sales feedback; 3x additional brand awareness campaigns produced and run in EMEA and APAC